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ACME'S MASCOT: TESTIMONIAL ³ACME HAS IMPROVED MY CHARACTER IN EVERY WAY.² -SPORT In the interest of transparency, SPORT is an employee of Acme Mascots.

ADVERTISING: BROUGHT TO YOU BYŠ (clockwise from top) Burger King Flik & Flak for Swatch AT&T Procter & Gamble Sharp Electronics American Dairy Association Budweiser McDonalds

BASEBALL: MAJOR LEAGUE MATERIAL (clockwise from top) YOUPPI! - Montreal Expos (2) SLYLY - Hiroshima Carp RIBBIE & ROOBARB - Chicago White Sox PHILLIE PHANATIC - Philadelphia Phillies DANDY - New York Yankees

BASKETBALL: SLAM DUNK (clockwise from top) DUNCAN - New Jersey Nets BOOSTER - Houston Rockets G-WIZ - Washington Wizards BIG SHOT - Philadelphia 76ers STUFF - Orlando Magic HUGO - Charlotte Hornets

FOOTBALL: HITTING PAYDIRT The Kansas City Chiefs K.C. WOLF supporting the team since 1989 The Jacksonville Jaguar¹s JAXSON DE VILLE number one fan since 1996

INDUSTRIALS: READY FOR PRIME TIME PLAYERS Scripts € Characters € Performers € Direction

MUPPETS: CELEBRITIES (clockwise from top) CALEB SILES, MEAN FLOYD, FARMER LARDPORK & MORDECAI SLEDGE COUNTRY TRIO JIM & Jim Henson WALDORF & STATLER ZOOT GEORGE THE JANITOR MISS PIGGY & FRIEND NEWSMAN

RETAIL: SOFT ENGINEERING (clockwise from top) MAURICE SENDAK HASBRO APPLAUSE COMMONWEALTH TOYS SIGMA MARKETING COLORFORMS KNICKERBOCKER KURT S. ADLER

SESAME STREET: NURTURING THE BRAND Product Development Style Guides € Concepts € Designs Illustrations € Prototypes Methods & Materials